Want to know more about "QR CODES" – Those little square graphics on just about everything these days?
A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
Interesting Fact: They were first designed for the automotive industry (Toyota in 1994) to track vehicles during manufacturing.
Why: So why are businesses putting these everywhere? Simple - it's fun to scan from your phone right? Well yes, but it is also a great way to send information quickly to promote your business - See below ...
How to install on your phone: You simply download the app on your phone (Search for QR Code in your app store and a few of them will come up). Once it's on your phone try scanning the one above right from the screen (no need to print).
Here are 10 creative suggestions on how you can take advantage of QR codes in your business.
1. Business Cards. Keeps it clutter free since you can put all of your contact information on your web site or create a "unique page" for the QR code.
2. Scavenger Hunts: Fun way to get customers to go somewhere they may not normally go.
3. Labeling: To learn more about your product or services. For example, if you have a product, create a one page information sheet about it and place it on your web site. Create the CR code that goes to that page. Stick a label with the QR code to the product.
4. Storefront: Display one on your storefront window with after hours specials when the store is closed. They can purchase items from your online store.
5. Advertisements: Put them on direct mail, brochures, mailers - all advertisements with specials, discounts or simply a link to your web site.
6. T-Shirts: Print them on t-shirts to promote an event like a company fundraiser.
7. Link to Videos: A QR code could be on a product that links to a video about the product. Let's say you are a veterinary clinic. You could create codes for specific dog breed information. Instead of printing multiple pages you can have one scan per breed. How about a product that requires a tutorial. You can put a QR Code on the product that links to a PDF file, video or page of instructions from your web site.
8. Build your subscriber list. Use your QR Code to send people to your email to signup for your newsletter.
9. Company vehicle: Put one on your company vehicle.
10. Registration: If you want to share seminar or registration information you can display a QR code on banners, at conferences or flyers to promote your event.
